What I Learned

Over the past few weeks, we have studied advertising heavily in this class. I have learned about the overall cost of advertising. It surprised me that it costs so much to advertise in certain places, such as during the Super Bowl. I also learned a lot about the targeting of people by advertisements. For example, I learned how you could make a few small changes to an ad and completely change who it is aimed at. Lastly, I learned how to make one ad stretch across different media types, such as how you can make one ad for a newspaper become an ad online. Overall, this unit opened my eyes to the world of advertising in all its forms.